Will Franco's Journal


25 Guideposts for Life

• on: Life Lessons

Imagine the world around you is a gyroscope. The closer you get to the center, the more stable you become. Guideposts are helpful for this purpose. They confirm you're heading in the right direction. And if you lose your way, guideposts get you back on track.

Here are twenty-four guideposts:

  1. Create your day because if you don't someone else will create it for you.
  2. Fixed goals blind us to opportunities that cross our path. Instead of fixed goals, choose a direction.
  3. Align with people who share your values; if they share your goals, it's a bonus!
  4. Willpower is a muscle. Use strength wisely. Remember flow happens when you surrender to the moment.
  5. The best advice is the advice we give to others. We should treat ourselves as our #1 client.
  6. When a single person abandons what is morally right in the name of duty a seed of destruction is sowed.
  7. Love is the glue that makes life about more than 0's and 1's.
  8. Sometimes the most loving thing we can do for someone else is to put more love and kindness on ourselves.
  9. Be conscious of your energy exchange; otherwise, Giving will weaken you, lower people's valuation of your time, and create unrealistic expectations that backfire on you. Trade "time and tools" for "time and tools". Don't trade "time and tools" for "future promises." As a rule of thumb, always create an equal exchange.
  10. Listen to people attentively when they speak without thinking about how to respond; listen to what a person's heart is saying, not just the words that are coming out of their mouth.
  11. We create many types of prison in this world. None are more powerful than emotional ones.
  12. We want to talk about what we want to do when need to talk about what gets in the way.
  13. We can't change what we've done in the past, but we change what do today, and by changing today we change tomorrow.
  14. Don't criticize people. Instead, talk about the "situation" or how you "feel".
  15. There is something to be said for keeping it simple, creating your own style, and not being influenced by hype.
  16. In business, we often focus on the outcome, instead of mastery of the individual parts. In contrast, top athletic coaches use drills to create mastery of the individual parts that create the desired outcomes. Practice more and work less.
  17. Focus on one rock at a time; don't skip ahead on your tasks or when coaching others.
  18. You can develop people and organizations by planting seeds, watering them and nurturing what grows.
  19. First figure out what you want to do, then choose the tools you need. Do not do it the other way around! Do not build your business around the tools that have the best pitch.
  20. Automation only works if it creates a better experience for you and your customers.
  21. Scan people's social profiles before communicating with them.
  22. Curate the optimal amount of assets you need to achieve your desires.
  23. In a world driven by relevancy algorithms the people who can create the overarching structures and connections between organizations, people and actions will thrive.
  24. Humility is the mark of strength; aggression is a sign of weakness.
  25. Our brain, unless trained to do so, doesn't like to build new patterns. What fires together wires together. The brain is like Play-Doh, the more you play with it, the more pliable it becomes.

Consider leaving a comment—let me know what you think.

Will Franco


Will's an instant catalyst for positive change. Once you get to know him, you’ll completely understand why.

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